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Why Do I Need An Internet Strategy?
An effective Internet strategy doesn't
just consist of an expensive website and the hope that
activists will support you and your issue. Instead,
true strategy is a painstaking assessment of your group's
goals and the Internet's ability to further them.
By meeting with your staff The Hathaway Group can gain
a firm understanding of your goals and capabilities.
Together we can design a strategy that uses the entire
range of technology, not just the Internet, to achieve
your policy goals.
Domain Name Services
Domain names are the heart of any
group's Internet strategy. As your most important piece
of intellectual property it's under constant attack
by cyber-squatters, the opposition and the administrative
burden of understanding the system.
To insure the best domain names possible
are available, work with The Hathaway Group. With extensive
experience in recovering dormant domains, moving complete
web sites and even understanding your litigation problems
The Hathaway Group is your first call to ensure your
identify is secure.
Website Design
As the centerpiece of your Internet
strategy the web site is your first contact with many
in the general public. Our designs rest on two premises
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First, that web technology should only be used when
it furthers your group's goals. The gratuitous use of
what is 'cool' only serves to overwhelm the user and
drains resources from the content and functionality
that advances your cause.
Second, rather than using a cookie-cutter template that
leaves all our client's web sites looking the same,
we integrate your existing graphics and colors into
a unique web site that benefits from the public profile
you already enjoy.
Website Maintance
A web site filled with a constant
stream of news, press releases, publications and events
is what demonstrates to activists and policymaker that
your group is an active player in the arena.
By handling all of your web site maintance
The Hathaway Group, Inc. can save you from having to
hire and maintain and expensive in-house technology
staff and their equipment. The benefits in speed and
reduced costs are obvious and allow you to focus on
your number one goal, shaping the policy debate.
Database Driven Web Solutions
For some Internet uses, drawing
information directly from your existing databases is
an ideal solution. It allows you to update information
quickly and to allows users to search and sort the data
through the website.
To deliver that data quickly and efficiently,
The Hathaway Group can directly link your web site and
information databases. Typical applications include
voter databases, fundraising information, the voting
records of elected officials, events and many other
types of data.
Training
& Seminars
Just as quality consulting is difficult to find, so
are quality speakers in the specialized field of technology
and politics.
When looking for these special kinds of speakers organizations
turn to The Hathaway Group. We've provided training
and panel lectures to groups like Campaigns & Election,
the RNC, National Taxpayers Union. The Leadership Institute
and the Association of Small Property Owners
In addition to these well received seminars, The Hathaway
Group is designing and conducting training for The Leadership
Institute for it's revamped Internet Leadership Workshop.
A full day of top notch training about getting the most
out of your Internet operations.
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